Often times I hear customers say “I cannot afford to do marketing”. I would say you cannot afford not to do marketing! They would also likely see marketing as an expense for the business, not an investment in their business. Like with any investment you should work to get a good return. Marketing is no different.
Did you know the average ROI for Direct Mail is 1,300%?
I know what you are thinking – there is no way. According to the Direct Mail Association, companies who use direct mail advertising get a 13 to 1 return on their investment. Now that’s impressive when the ROI on other advertising methods is considered. Since a direct mail campaign is fairly inexpensive even the smallest businesses can benefit without breaking their budget.
I have seen investments in direct mail marketing produce some phenomenal returns. We recently helped a restaurant with a marketing campaign to generate business at a struggling location. They invested $800 in a postcard marketing campaign that ran for just over three weeks. Although the average response rate nowadays is between 0.5-1%, they got a 5% response rate. Pretty good, right? But response rates are not what is important – it is the ROI that matters. It sure did for them. Their ROI was $8,619 – a 1,077% return!
Investing time and money in your marketing is critical to the success of your business. There are many ways to do it. The key is to DO IT!
If you are not sure how Print Marketing fits into your marketing strategy, let us help. Contact us today and one of our print marketing consultants would be happy to assist!
